Monday, June 29, 2009

Sims-like app for the iPhone???

Last Day of Work (LDW), the premiere independent casual game studio, today announced the launch of their latest virtual life simulation game, Virtual Families, on Apple's App Store for iPhone and iPod touch. Virtual Families is currently a best-selling casual game on PC and Mac, and follows past LDW iPhone hits including Virtual Villagers 2: The Lost Children and Fish Tycoon. In the game, players adopt a character who then begins a life: choosing if they want to marry, deciding whether to have children, and furthering their career, all with the help and guidance of the player.

Virtual Families focuses on the true aspects that make a family unique, from the highest of highs to the lowest of lows, displaying life in all its drama and glory. As with past LDW hits, Virtual Families runs in true real-time, meaning that even when the player is not interacting with the game, it continues to run, with the family members evolving and growing, based on what the player has taught them. There are various hurdles that appear throughout Virtual Families, from moral dilemmas to real-life situations such as allergies, promotions and chores. The game is set in bucolic suburbia and features a gorgeous hand-drawn scrolling map with a house and garden. It also employs sophisticated artificial-intelligence and a varied selection of characters with quirky personalities to adopt and take care of.

"Since people have their phones with them at all times, users can be even more attentive to their families and play from anywhere," said Arthur Humphrey, founder of Last Day of Work. "We are thrilled to bring our games to iPhone and iPod touch."

The mobile platform is ideal for Virtual Families where people play in short and frequent intervals, for minutes at a time, multiple times throughout the day. This constant interaction enriches the real-time simulation aspect of the game.

Virtual Families is now available for $3.99 from Apple's App Store on iPhone and iPod touch or at

For more information, visit


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