Monday, July 11, 2011

Rihanna crowned new face of Emporio Armani Underwear, Jeans

Following in the sumptuous footsteps of Megan Fox, R&B/Pop vixen Rihanna is the new face of Emporio Armani Underwear and Armani Jeans.

NY Mag and Us Magazine report that the Armani label announced its latest endorsement Monday and will feature ads shot in New York for its Fall/Winter 2011-2012 campaign. The ads will be released in September.

Armani has also endorsed other A-list stars, including David and Victoria Beckham (for the 2009 campaign), and Cristiano Ronaldo (who had been Fox's male counterpart in the 2010 campaign).

Rihanna is also endorsed by CoverGirl (2007), NIVEA (2011) and Vita Coco Water (2011).

Photo via Come Watch Me
Sources via NY Mag & Us Magazine

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